Weezie KramerChief Operating Officer
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January 10, 2019
Entercom Communications COO Weezie Kramer: "The onus is on us (as an industry) to debunk myths and proactively take back the narrative on radio."What fundamentals make radio’s existing business model so resilient?
Weezie: Radio is resilient because it is unique and different from other media. Radio is local, connected and personal. Radio creates dialogue and engages the audience so fans feel a personal connection to their favorite radio stations. The feeling radio creates isn’t replicated by other media.
Radio can make you feel happy as the soundtrack to your life, feel engaged in conversation with our personalities, feel safe as a lifeline during crisis, feel informed by our News and Talk stations. At the end of the day, radio is resilient because of this connection between our fans and radio stations and personalities.
This is what makes radio a part of consumers’ everyday lives and why we see such consistency with Radio usage among all age groups and demographics. Advancements and investments in innovation and technology have made radio more accessible than ever and provides our listeners even more ways to connect with our brands on multiple platforms, which will continue to drive listeners to radio.
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