Dan VallieFounder and President
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December 12, 2019
Dan Vallie, National Radio Talent System - "Young talent goes after it and wants it as bad as we did when we were getting in."The National Radio Talent System helps cultivate the future of our industry by encouraging college students to pursue a career in radio. As you talk with young people, what themes consistently emerge about their interest in radio?
Dan: In many ways, it has not changed from when I got into the business, so the answers include, they love music, they have their favorite radio stations and favorite air talent. Doesn’t that sound familiar?
And many today want to pursue sports broadcasting, and some want to do news and talk radio, opportunities that were not there as much as when I started.
Just earlier today I got an email from a student who was in one of the Radio Talent Institutes this past summer and graduated this year. He wanted me to listen to his most recent air check. He got his first job this summer and is working in the promotions department. He is passionate about being on the air and that is his goal, he loves being in the radio station environment, loves the music and in this case its country radio. I am very impressed with his attitude, passion, determination and his early love for the business.
Many broadcasters don’t believe it happens today, but young talent goes after it and wants it as bad as we did when we were getting in. Often, they just don’t know how to connect with a radio station when they are in the entry level stage, and they slip through the cracks. With the Radio Talent Institutes, we work to keep that from happening. The industry wants and needs young talent and the Radio Talent Institutes we deliver on these college campuses have become that campus to career connection.
Today too, many of the students are naturally attracted to social media and the digital aspects of the industry that didn’t exist in the past including podcasting and videography. Some of the same opportunities that exist in other industries, but when they are exposed to, and realize they could do the kind of work they want to do and can do it in this fun industry, many would rather apply their skills to a radio career that some other industry. Not all want to be on the air, but want to find a way to work in the industry.Read full article » Comment on this article -
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